Published via Emplifi Docs

Emplifi Platform — Release Notes

Updates covering Bot improvements and metric deprecation announcements.

Bot

Translations V2, Accessibility, Quality of User Experience, and Usability Improvements

Translations V2 (Beta)

Translations V2 Beta has been updated to allow users to see any existing translations that may exist in a bot, and choose whether to retain the original or refresh with a newly generated translation. Translations will not be applied to a bot unless the translation has been approved.

Accessibility and quality of user experience

Updates to better support keyboard navigation focus and tabbing, in addition to announcement behaviors for screen readers. Additional updates include:

• An updated bot tester: users can now use a dropdown selector within the bot tester to switch between language variants for easier testing and content validation.

• The actions control interface in the inspector panel has been updated to be more consistent with the recently improved routing rules interface.

• New content widgets have been added to the overview page, linking to documentation for the bot overview, settings menu, and the existing bot terminology glossary. These widgets only appear if you have fewer than 10 bots in your list.

• Adding descriptive text for variable types (for users creating flow or bot variables).

• Updated guidance text for response type configuration fields, to provide better clarity for users.

• Routing rules can now support the "emoji-only" condition, allowing Bot users to configure specific flow responses in the event of an emoji-only message from a customer. There is also now a global setting that allows users to ignore all emoji-only messages if they choose.

Agent chat

The escalation mechanism between Bot and Agent has been updated, increasing the persistence of ring notifications for agents. Event messages in transcripts have been updated to provide better clarity to internal agent teams.

Web messenger CSS support

The web messenger interface now provides a defined, expandable input field for clients to add their own CSS styling to the messenger widget.

Collectinfo node

The Collectinfo node has been updated to provide more options for collecting formatted data to be reused in your bot flows. Validation for different data formats has been included within the node itself, to better support user experience for your end users.

Facebook 10-Second Video Views Metric Deprecation

As per Meta's announcement, all paid and organic 10s video metrics and their variants for Facebook are deprecated effective January 26, 2026. Meta's decision impacts all partners that rely on the affected APIs, including Emplifi and all competitors.

Meta will stop sending data for the affected metrics, and all places where the deprecated metrics are used in analytics will stop updating data for those metrics.

Deprecated profile-level metrics:

• page_video_views_10s

• page_video_views_10s_paid

• page_video_views_10s_organic

• page_video_views_10s_autoplayed

• page_video_views_10s_click_to_play

• page_video_views_10s_unique

• page_video_views_10s_repeat

Deprecated post-level metrics:

• post_video_views_10s

• post_video_views_10s_unique

• post_video_views_10s_autoplayed

• post_video_views_10s_clicked_to_play

• post_video_views_10s_organic

• post_video_views_10s_paid

• post_video_views_10s_sound_on

Meta has not announced replacements for the deprecated metrics. Tooltips for affected metrics have been updated.